My Services
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UX Audit for Conversion Impact
I identify friction points in key flows using behavioral data, not opinions. Each finding is tied to measurable outcomes like activation, retention, and task completion.
Product UX Strategy
I define user segments, map Jobs to Be Done, and build value paths that align UX with business direction. The focus is strategic clarity, not surface-level fixes.
Behavioral Analytics & Discovery
I set up and interpret user behavior data — funnels, cohorts, event maps — to uncover real patterns and decision drivers. This supports product decisions grounded in evidence.